Young World Media
Client
Young World Media LLC., Gateless Music LLC.
Year
2024-Present
Young World Media is an independent production studio that produces educational and entertainment content for children and young adults. While work with this company is ongoing, they have a bevy of content and sub-brands like Tay & Kay’s Bedtime Rhymes™ planned for the future.
I’ve been given the great honor of leading the brand identity & creative direction for several Young World Media projects such as their coming company website, YouTube channels and sub-brands like Tay & Kay’s Bedtime Rhymes™.
Young World Media on YouTube
Young World Media plans to introduce their company to the world with two cartoon series’ seen here in the images: Tay & Kay’s Bedtime Rhymes™ and Reading With Raileigh™. Down the line, both programs will be translated in English and Spanish.
Young World Media logo open/close
Producer, Editor
Hi-Tone Images
Art Direction
Hi-Tone Images
Tay & Kay’s Bedtime Rhymes: Count to Ten
Producer, Editor
Hi-Tone Images
Art Direction
Hi-Tone Images
Music
Gateless Music LLC.
Tay & Kay’s Bedtime Rhymes™ is a Learning/Sing-Along program for preschool children (ages 3-5). The visual design, video/animation and art direction is all produced by Hi-Tone Images., while music is provided by publisher, Gateless Music LLC. The video/animation side of the program will premiere on YouTube Kids in 2025.
Logo/Title + Identity System Briefing
Origin Sketches (Tay & Kay’s Bedtime Rhymes)
As originator of the concept, LX News was adamant about staying within the parameters of their newly established brand standards. With that in mind, I decided to work backwards in creating the logo/title, by starting with a few ‘type-lock‘ sketches of their standard, Montserrat Bold font.
Typography
The Montserrat Bold font can be viewed as ‘derivative’ to many, but it also provides a clear, legible presence. Working with the font made me consider ways to make the final shape scalable and multi-functional, yet still readable.
Primary
Color Palette
The pre-existing LX News colors of Orange/White/Black opened a beautiful doorway in my mind as I began developing the concept. After seeing the swatches, I knew that some insinuation of ‘heat‘ or ‘flames‘ needed to be represented in the final iconography.
Logo Explorations
After sorting through potential brand colors, and considering the direction of ‘flames‘ or ‘heat’ emitting from a football (or soccer ball,) I began creating the vector shapes [seen below] illustrating ‘movement.’
Iteration 1
Iteration 2
Logo Finalization
After sorting through potential brand colors, and considering the direction of ‘flames‘ or ‘heat’ emitting from a football (or soccer ball,) I began creating the vector shapes [seen below] illustrating ‘movement.’
Style Explorations
Completing the logo/title allowed for generating a small-scale identity system. Utilizing modules from the ‘movement‘ vectors and football (or soccer ball), I created style frames and threw a grunge texture into the back-drop—along with the brand colors—to provide a gritty, athletic tone.
Considering NBCU and Telemundo planned to film MNFF in a studio, my aim here was to create visual elements that could subtly sit in the background. They could live on TV-monitors or even break down into printed collateral like step-repeat backdrops.
Style frame 1
Typography
Style frame 2
Logo Explorations
After sorting through potential brand colors, and considering the direction of ‘flames‘ or ‘heat’ emitting from a football (or soccer ball,) I began creating the vector shapes [seen below] illustrating ‘movement.’
After sorting through potential brand colors, and considering the direction of ‘flames‘ or ‘heat’ emitting from a football (or soccer ball,) I began creating the vector shapes [seen below] illustrating ‘movement.’
Once the MNFF logo/title and visual identity elements were defined, I then pivoted to NBCU and Telemundo’s requested digital collateral. Shown below are only a few of the dozens-upon-dozens of marketing assets and templates I generated in order to help the studios promote the new podcast.
Secondary
Iteration 1
Iteration 2
Static Modules
Iteration 1
YouTube Thumbnails
Social Media Quote Card
YouTube Thumbnails
MNFF Banner Ad (Spanish)(Twitter/X)
Origin Sketches (Reading With Raileigh)
As originator of the concept, LX News was adamant about staying within the parameters of their newly established brand standards. With that in mind, I decided to work backwards in creating the logo/title, by starting with a few ‘type-lock‘ sketches of their standard, Montserrat Bold font.
The Montserrat Bold font can be viewed as ‘derivative’ to many, but it also provides a clear, legible presence. Working with the font made me consider ways to make the final shape scalable and multi-functional, yet still readable.
Iteration 2
Primary
Color Palette
Iteration 1
Iteration 2
Logo Finalization
Style frame 1
Style frame 1
Static Modules
Secondary
The pre-existing LX News colors of Orange/White/Black opened a beautiful doorway in my mind as I began developing the concept. After seeing the swatches, I knew that some insinuation of ‘heat‘ or ‘flames‘ needed to be represented in the final iconography.
Iteration 1
Style Explorations
Completing the logo/title allowed for generating a small-scale identity system. Utilizing modules from the ‘movement‘ vectors and football (or soccer ball), I created style frames and threw a grunge texture into the back-drop—along with the brand colors—to provide a gritty, athletic tone.
Considering NBCU and Telemundo planned to film MNFF in a studio, my aim here was to create visual elements that could subtly sit in the background. They could live on TV-monitors or even break down into printed collateral like step-repeat backdrops.
Iteration 1
Once the MNFF logo/title and visual identity elements were defined, I then pivoted to NBCU and Telemundo’s requested digital collateral. Shown below are only a few of the dozens-upon-dozens of marketing assets and templates I generated in order to help the studios promote the new podcast.
Reading With Raileigh: Cricket & Ant
Producer, Editor
Hi-Tone Images
Art Direction
Hi-Tone Images
Tay & Kay’s Bedtime Rhymes™ is a Learning/Sing-Along program for preschool children (ages 3-5). The visual design, video/animation and art direction is all produced by Hi-Tone Images., while music is provided by publisher, Gateless Music LLC. The video/animation side of the program made will debut on YouTube Kids in 2025.
YouTube Thumbnails
Social Media Quote Card
MNFF Banner Ad (Spanish)(Twitter/X)
