Diamond Game Enterprises
Client
Pollard Banknote (PBL), Diamond Game
Year
2025-present
Diamond Game Enterprises is a leading developer of lottery & charitable gaming for organizations and small businesses across the U.S. and Canada (See More). As a subsidiary of Pollard Banknote Limited a.k.a. Pollard Games (See More), Diamond Game operates as Pollard’s primary arm in developing original games, game cabinets and software technology to consolidate and facilitate charitable & lottery gaming for players and fans in markets all over North America.
In my contractual capacity as head multimedia designer for the marketing department, I add value through brand & marketing strategy, digital (web) design, motion design and video production. I use my skillset in helping to market and promote Diamond’s gaming catalog, cabinet & software technologies and marketing campaigns & trade shows.
Website Development
Tony Pierce, Hi-Tone Images
Art Direction
Tony Pierce, Hi-Tone Images
Here, you’ll see an example of the web design I’ve done for both Diamond Game and Pollard Games’ primary websites, albeit some of these are still under development and ongoing.
With somewhat of dated look across their websites over the last few years, my goal as a new member of the team is to help bring them into current times (while respecting their existing brand guidelines), with a more digitally-aware and eye-pleasing experience for site visitors. I believe this attention to detail only serves to help the brand at large, as these sort of things can make or break whether visitors want to stay or leave the site!
Please click on either photo to visit and experience the site in full.
Video Production, Motion Design
Tony Pierce, Hi-Tone Images
Art Direction
Tony Pierce, Hi-Tone Images
The following are two (of multiple) videos I’ve produced so far for Diamond Game to help promote their gaming catalog, technology and brand.
In the first—Diamond Game-Alaska E-Tabs Promo—I produced this video to help promote their brand and gaming catalog in their Alaska market, as the games seen are most specific to businesses in Anchorage.
In the second—Diamond Game ‘Icon’ Cabinet Ad—I produced this video to help promote their flagship, ICON gaming cabinet, which is used in bingo halls, bars and other assembly centers across all of their markets .